With the unstoppable rise of conversational UI, visual search and 5G, as well as changing attitudes to security and mobile content, 2019 will be a massive year in the digital industry. Get ahead of the game and prepare your team for the biggest year in tech with our 2019 Digital Trends.

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Conversational User Interfaces

Over the last few years, conversational user interfaces (UI) have taken the world by storm – chatbots and voice assistants are everywhere. There are now over 400 million devices running Google Assistant, including Google Home, Google Home Mini, Android and iOS, watches, laptops, and even smart-TVs.

To put that into context, that’s enough devices for every household in the G7 of major economies (the USA, the UK, Germany, France, Italy, Japan, and Canada) to have more than one Google Assistant each – a staggering amount!

Conversational UI is here to stay, with conservative estimates suggesting that 50% of all searches will be performed through voice by 2020. The onus is on brands to create exceptional user experiences through voice assistants to keep up with demand. By the end of 2019, 40% of large businesses will have a chatbot – don’t get left behind.

To help, Cyber-Duck has created a new white paper to introduce and guide brands who want to adopt voice assistants and chatbots. Download the Conversational UI White Paper today.

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Customer Journeys & Micro-Moments

Advances in machine learning and AI have equipped marketers with new ways to engage with their users. One new engagement pathway is visual search, which allows users to search the web using images instead of text. In fact, we see visual search as the next evolution of something Google has dubbed micro-moments.

Today, over 600 million visual searches a month happen on Pinterest, and there is a monthly total of 1 billion visual searches across the web. Although it is very much in its infant stages, visual search is set to become huge. After all, according to MIT over 90% of information transmitted to the brain is visual – it makes sense to engage users in ways that they think. Keep an eye on this trend over the coming year.

But if you aren’t already on the micro-moments bandwagon, you need to catch up. This is the philosophy that your marketing shouldn’t span years, months, or even hours: it should reflect how people live, which is moment to moment. Visual search, AI and machine learning all help us to bring better, more targeted marketing to our audiences. Ultimately, we will be able to tailor our marketing to the needs of our audience in a given moment, as opposed to a ‘spray and pray’ approach.

For more on micro-moments, head here to learn how to map customer journeys by creating your own micro-moments wheel.

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Augmented Analytics

Ever wondered if your data could give you more useful insights?

Of course you have, but not many people know how to make their data work better for them. That’s where augmented analytics – a process that uses machine learning (ML) and artificial intelligence (AI) to automate insight discovery will help over the coming year.

According to Gartner, augmented analytics will define the next wave of disruption in marketing. With it, users will spend less time exploring data and more time acting on insights. It will be useful for both start-ups and established companies.

When planning, data leaders will assess the problems which initially require traditional analysis against using the augmented analytics process. This will give non-tech employees access to a set of advanced tools for data analysis, saving you time and money.

To stay competitive in the ever-changing market, businesses must incorporate ML and Natural Language Processing (NLP) into their products and services. Some sectors are already doing so.

For instance, many businesses now offer chatbot services that use AI to quickly respond to user queries. Long gone are the days of waiting on hold for answers to simple questions! Users can now ask chatbots about things like financial transactions, currency exchange and account management for example. It makes the experience more streamlined, but it isn’t infallible. If the chatbot can’t give a satisfactory answer, it will connect the user with a dedicated call centre. Ultimately, these practices will save businesses time and money, and they will enhance the user experience.

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5G

Not heard about 5G yet? It’s about time you caught up.

5G is the next generation of mobile communication technology, succeeding the current 4G network. It will be 10 to 100 times faster than 4G, which will make horrendous loading times a thing of the past.

When we can engage with our audiences at speeds like that, brands will need to think carefully about the quality of their user experience. For instance, brands could create a formidable marketing experience by combining 5G with AI-powered personalisation, replete with tailored content for users to drive customer engagement. In doing so, brands would reinvigorate their relationships with customers.

5G will have a great impact on the newest emerging technologies, such as driverless cars. The most important aspect for these to work include communication between other cars, customers, traffic lights and construction zones. If a car breaks suddenly in front of another, the one behind will break after receiving an action to respond, preventing a collision.

These relationships will penetrate our users’ lives like never before. Taking one instance, 5G will have a great impact in the newest emerging technologies, such as driverless cars. The most important aspect for these to work includes communication between other cars, customers, traffic lights and construction zones. For example, if a car brakes suddenly in front of another, the one behind will brake too after receiving an action to respond: 5G communication will have prevented a collision.

We’ll see planning for the arrival of 5G step up a gear in 2019.

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Reputable Content

If there’s one thing that users hate more than an intrusive ad, it’s bad or irrelevant ads. In 2019, 30% of potential audiences will use adblockers to shield themselves from shoddy ads on the internet.

To stay on top of the game, you will have to champion reputable content that makes users want to look at/watch your ad, and to convert. Reputable means to be trusted. Customers solely rely on their trust with a brand and this is the reason why companies are spending more money on content marketing and influencer marketing than ever before. It is advertising that serves a useful purpose for users.

In our case, once ads are blocked from social media channels and different platforms, Cyber-Duck will rely on the reputation built through our awards and the clients we have worked with. This means we cannot be biased in our performance or what we can offer and its more likely for there to be a stronger relationship between you and the client.

In other words, you need to develop your awareness strategy. Invest resources in content strategists and concentrate on applying for awards with your best client work. This can set you apart from the beginning in your business journey.

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Security

2018 saw the enforcement of GDPR, but that hasn’t solved the problems tech giants like Facebook and Google face.

To do that, you must adopt privacy by design. This is a design methodology that asks you to consider privacy and data protection at every point of a product lifecycle. At Cyber-Duck, we believe many companies should have implemented privacy by design even before the regulation. But there’s no time like the present to start your journey to GDPR compliance.

Download our GDPR checklist today to come closer to achieving GRPR compliance.

You can expect even more stringent security protocol soon, especially with the rapid rise of the Internet of Things. In the future, companies will have to protect even more data, like our driving habits, diet, and even our sleeping patterns. The smarter our cities become, the more vulnerable and dangerous it is for the citizens whose data is at risk. Saying that brings us onto our final trend of 2019: the Internet of Things.